Public Relations (No Filter PR)
Tailoring the right communications approach for your stage of growth
Looking to make a fundraiser announcement? Launch a game-changer partnership? PR that is heavily focused on earned media will do the trick.
Early-stage African startups (pre-series A) usually first consider PR when they have a newsworthy announcement. With this in mind, I recommend a laser-focused PR campaign.
I help clients maximize exposure from their news with placements in international, regional, and local media to connect with target audiences.
As a former journalist, I know exactly what the media is looking for when covering news and features. Working together, we will discover your powerful stories and insights, packaging them in a way that will grab journalists’ attention.
With a fixed project fee, pegged to milestones, this approach is good for companies new to PR, those building out their marketing and/or communications teams, and for post-seed/pre-series B startups who are working with a publicist for the first time.
