Victoria Crandall
Public Relations Multimedia Storytelling The Collective FAQs
Victoria Crandall
 

Multimedia Storytelling

Unleashing the power of creativity to tell African stories

As startups grow into fully-fledged companies, they often find that they need more than a 3-month PR campaign.  What they need is to establish their brand.

A strong brand elicits powerful associations with the public, and specifically the audiences you want to reach.  Serving as your loyal ambassador, your brand advocates for you when you’re not in the room.  When this works well, you will find:

  • Your company is already on the radar of people whose attention you want. You no longer have to knock on doors.  They come to you.

  • Your company evokes strong positive emotions from the people you care about -your customers, future employees, partners, and investors. 

  • There is absolute clarity around your company values.  You walk the walk and your stakeholders recognize you for it.

However, a flurry of media hits does not achieve brand equity.  For this, you will need a different approach.

Creativity is more important than ever.

victoria-crandall-lagos-nigeria-public-relations-multimedia-storytelling.jpg

In the digital age, the sheer amount of information available to audiences has surged. Tweets, TikToks, news articles, newsletters, and WhatsApp groups -- we are overwhelmed with content.

Attention spans are squeezed, and in the social media era, authenticity and originality are vital. Audiences are now attuned at quickly filtering out what doesn’t resonate or chime with their own needs and values.

To cut through the noise, companies need to create standout content, demonstrating creativity and craft, telling stories that matter.

The Process

On an initial consultation call, we will discuss what you are looking to achieve in your brand marketing.

Based on your objectives, I will devise the best creative approach to create captivating content and command the attention of your key audiences.

There is no “one size fits all” approach and the solutions I propose will be bespoke to your needs, timeline and budget.

What is 'content'?

Original and creative content can advance your business goals no matter what they are:

  • A beautifully crafted video to announce a product launch, amplified by a social media campaign

  • Branded multimedia (e.g. photography, design, film) content to champion a social cause or issue and build brand awareness (advocacy)

  • Branded multimedia content to build and engage an audience of core customers

Development & Production

During the initial discovery phase, I will research and master the high-level fundamentals of your business, and identify opportunities for interesting stories that drive brand awareness, teasing out the editorial approach and informing the creative treatment.

I tailor each project to specific client briefs and provide bespoke budget proposals based on the scope of work.

An inimitable brand is built not on what you want to sell but what audiences find interesting -- creative and beautifully crafted stories that matter.

If you’re a company going Pan-African with the makings of a brilliant story, we’ll create an on-brand content strategy that is creative, compelling, and committed to igniting a conversation.

To find out more about multi-media brand storytelling, find helpful FAQs here.

Are you Ready to get started?

Get in touch today to discuss how we can work together.

Screen Shot 2020-12-29 at 9.15.28 AM.png