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      <image:title>About - Not your average publicist, I combine a nuanced understanding of African markets with creative flair.</image:title>
      <image:caption>I did not follow the traditional path to specializing in PR &amp; Communications. I was born and raised in the US. At the University of Virginia, where I did my undergraduate studies, I discovered a deep fascination in the Middle East and subsequently Africa.</image:caption>
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      <image:title>Home - Hi, I’m Victoria</image:title>
      <image:caption>I’m a Lagos-based PR and communications strategist, helping African entrepreneurs and executives successfully bring their brands to life. I believe ardently in the power of authenticity and creative storytelling to help my clients gain visibility, make connections that matter, and take their businesses to new heights of success and impact.</image:caption>
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      <image:title>Home - I help my clients to…</image:title>
      <image:caption>…make their company a household name, as Coke is to soda and Nike is to athletic wear. …attract global strategic investors who are seeking routes to buy into Africa. …find the best talent in finance, operations and software development, who are fully aligned with their brand’s mission and culture, to identify them as an employer of choice.</image:caption>
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      <image:title>Home</image:title>
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      <image:title>Multimedia Storytelling</image:title>
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      <image:title>Blog - The only writing book you need</image:title>
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      <image:title>Blog - Dump the press release: Use these 3 slam dunk content strategies instead</image:title>
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      <image:title>Blog - Dump the press release: Use these 3 slam dunk content strategies instead</image:title>
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      <image:title>Blog - Dump the press release: Use these 3 slam dunk content strategies instead</image:title>
      <image:caption>Sweet when Quartz cites you as a source.</image:caption>
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      <image:title>Blog - Dump the press release: Use these 3 slam dunk content strategies instead</image:title>
      <image:caption>Having your research cited in Forbes (twice!) Quartz, TechCabal. Not bad</image:caption>
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      <image:title>Blog - Dump the press release: Use these 3 slam dunk content strategies instead</image:title>
      <image:caption>The detailed vignettes and personal touches - photos and GIFs - made this a stand-out piece.</image:caption>
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      <image:title>Blog - Dump the press release: Use these 3 slam dunk content strategies instead</image:title>
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      <image:title>Blog - Do you really need that press release?</image:title>
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      <image:title>Blog - Do you really need that press release?</image:title>
      <image:caption>TechCrunch vs Disrupt Africa. Different platforms, different coverage priorities.</image:caption>
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      <image:title>Blog - Do you really need that press release?</image:title>
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      <image:title>Blog - Do you really need that press release?</image:title>
      <image:caption>Avoid hack PR. Don’t use a press release as a blanket method to earn media coverage.</image:caption>
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      <image:title>Blog - Do you really need that press release?</image:title>
      <image:caption>No one wants stale news.</image:caption>
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      <image:caption>Breaking news</image:caption>
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      <image:title>Blog - Do you really need that press release?</image:title>
      <image:caption>Average seed rounds need not apply.</image:caption>
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      <image:title>Blog - PR is NOT marketing</image:title>
      <image:caption>What he said</image:caption>
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      <image:title>Blog - PR is NOT marketing</image:title>
      <image:caption>This is literally a slide in a PR 101 deck I used with clients.</image:caption>
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      <image:title>Blog - PR is NOT marketing</image:title>
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      <image:title>Blog - PR is NOT marketing</image:title>
      <image:caption>Op-eds that plug a product are dead in the water. Take it from this editor.</image:caption>
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      <image:title>Blog - PR is NOT marketing</image:title>
      <image:caption>PR for customer acquisition is like having a Grand Slam in the Sahara.</image:caption>
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  <url>
    <loc>https://www.victoriacrandall.com/podcast/2018/10/18/2018-10-16-episode-029-dr-lulu-gwagwa</loc>
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    <lastmod>2021-07-31</lastmod>
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      <image:title>Podcast - Episode 029: Overcoming Adversity with Dr Lulu Gwagwa</image:title>
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    <loc>https://www.victoriacrandall.com/podcast/2018/10/11/2018-10-11-episode-028-karan-singh</loc>
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    <lastmod>2021-07-31</lastmod>
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      <image:title>Podcast - Episode 028: Karan Singh – Going Beyond a Platform Play with Rwanda's Yegomoto</image:title>
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    <loc>https://www.victoriacrandall.com/podcast/2018/09/26/2018-9-26-episode-027-akin-sawyerr-transforming-africas-remittances-and-payments-with-blockchain</loc>
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      <image:title>Podcast - Episode 027: Akin Sawyerr – Transforming Africa’s Remittances and Payments with Blockchain</image:title>
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  <url>
    <loc>https://www.victoriacrandall.com/podcast/2018/09/19/2018-9-19-episode-026-leo-stiegeler-at-the-vanguard-of-africas-digital-media</loc>
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    <lastmod>2021-07-31</lastmod>
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      <image:title>Podcast - Episode 026: Leo Stiegeler – At the Vanguard of Africa’s Digital Media</image:title>
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    <loc>https://www.victoriacrandall.com/podcast/2018/09/12/2018-9-12-episode-025-mira-mehta-the-tenacious-founder-of-nigerias-tomato-jos</loc>
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    <lastmod>2021-07-31</lastmod>
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      <image:title>Podcast - Episode 025: Mira Mehta – The Tenacious Founder of Nigeria’s Tomato Jos</image:title>
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    <loc>https://www.victoriacrandall.com/podcast/2018/09/05/2018-9-5-episode-024-promoting-africas-innovators-with-nnamdi-oranye</loc>
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      <image:title>Podcast - Episode 024: Promoting Africa's Innovators with Nnamdi Oranye</image:title>
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      <image:title>Podcast - Episode 023: Manuel Koser – Why the Silicon Valley VC model isn’t a Good Fit for Africa</image:title>
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    <loc>https://www.victoriacrandall.com/podcast/2018/08/08/2018-8-8-episode-22-joanna-bichsel-pioneering-womens-e-commerce-in-east-africa</loc>
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    <loc>https://www.victoriacrandall.com/podcast/2018/07/31/2018-7-31-episode-21-addis-alemayehou-ethiopias-communications-media-trailblazer</loc>
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      <image:title>Podcast - Episode 21: Addis Alemayehou – Ethiopia’s Communications &amp;amp; Media Trailblazer</image:title>
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      <image:title>Podcast - Episode 20: Building Malawi's Leading Fintech Startup with Bram Fudzulani</image:title>
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      <image:title>Podcast - Episode 019: Digitizing Africa’s Investment Ecosystem with Will Hunnam &amp;amp; Lanre Oloniniyi</image:title>
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      <image:title>Podcast - Episode 018: Turning Safe Sex into a Business in Nigeria with Florida Uzoaru</image:title>
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      <image:title>Podcast - Episode 016: Samuel Gikandi – The CEO of Africa’s Leading Mobile Solutions Company Africa’s Talking</image:title>
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      <image:title>Podcast - Episode 015: Greg Rockson – At the Forefront of Africa’s Digital Healthcare Sector</image:title>
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      <image:title>Podcast - Episode 014: Neil Gordon: Disrupting Côte d’Ivoire’s Cocoa Sector with Blockchain</image:title>
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      <image:title>Podcast - Episode 013: Top 10 Tips on Cultivating an Entrepreneur Mindset</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd91e816e0e7c3c78d838e9/1609804951935-JLP7887ERKEK1XVNSZLT/Tom+Saater</image:loc>
      <image:title>The Collective</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd91e816e0e7c3c78d838e9/1609804906546-A2YZ5AVTWMJF1QE7TBE5/Bankole+Oluwafemi.jpg</image:loc>
      <image:title>The Collective</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd91e816e0e7c3c78d838e9/1609804866284-CCSRSMHCQ1ZFA88PAVBG/randolph-mulder</image:loc>
      <image:title>The Collective</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.victoriacrandall.com/yae-podcast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fd91e816e0e7c3c78d838e9/1609447057350-SZ029PYYML4QZFMWLTAO/young-african-entrepreneur-podcast</image:loc>
      <image:title>YAE Podcast - Young African Entrepreneur Podcast with Victoria Crandall</image:title>
      <image:caption>YAE is no longer running but you can check out the archives below. I spoke with African entrepreneurs about their beginnings, businesses, and challenges. Apple Podcasts | Spotify</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.victoriacrandall.com/faqs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-05</lastmod>
  </url>
</urlset>

